Our exceptional marketing plan for luxury homes includes a sophisticated print marketing materials.
Rest assured that the perfect promotional strategy will be designed for your property to attract the most potential buyers. It is important that your home be introduced to the market with style and sophistication. We will have a professionally designed, high-quality brochure tailored to highlight the unique qualities of your home.
Direct marketing is an effective method of generating interest in your property among potential buyers and agents. McEnearney’s in-house marketing specialists work to create customized announcements, which are mailed to homes in and around your neighborhood, additional targeted mailing lists and other local agents. We will also develop electronic marketing pieces that drive visitors to your home online. Example brochure.
Research shows that most home buyers initially find their home on the Internet. While the bulk of our strategy is aimed at luxury online markets, we carefully craft a series of print advertisements for your home in the region’s most popular publications such as Washingtonian Magazine, Bethesda Magazine, Arlington Magazine and Luxury Home. As important as our world-wide marketing efforts are, we also know that an overwhelming majority of luxury home purchasers already live in our service area; our advertising opportunities extend to such publications as The Wall Street Journal, Unique Homes and Country Life International.